This blog article challenges adtech marketers to market like they mean it- investing in the right resources, creating a strategic plan, and executing in an integrated manner to drive their goals. It doesn't have to be hard or expensive— the fractional marketing model makes it easy, cost effective and scalable.

An overview of what to expect at Cannes Lion 2025 including key industry trends as well as notable activations and tangible tips for advertising companies and marketers attending the conference.

Patrick Brown shares about his journey from Naval Officer to founder and CEO.

In AdTech, speed and scale often take center stage. Brian Murphy is advocating for something just as urgent: climate accountability. A longtime AdTech executive and now founder of the Alpine Project, Brian has made it his mission to help companies in the advertising industry do more than just measure their emissions. His goal? Helping them leverage sustainability as a business advantage.

John Osborn, Us Director of Ad Net Zero, sits down with Lauren Burke of Ljs Advisory to discuss how every month can be earth month, providing practical tips on how marketers and adtechs should approach the climate crisis today and every day.

Jacqueline Corbelli talks about her illustrious adtech and philanthrophic career.

On being a woman in a leadership role, Saoirse says that the best thing we can do is to “support each other and not shoot each other down."

This Women’s History Month, CEO of Ljs Advisory, Lauren Burke, sat down with Jackie Hermes, Founder and CEO of Accelity Marketing...

Next up in our Female Founders series in celebration of Women’s History Month are the co-founders of Evergreen and Oak, Lacy Talton and...

Lauren Burke sits down with the four female founders of TechBae, a non-profit in the adtech industry.

Spotlighting a values-based leader who has found success by taking a customer-first approach and embracing her true nature Susan Grace,...

This article outlines the importance of a strategic marketing plan for businesses and why a fractional CMO is a top choice.

The devastation of the Los Angeles fires is weighing on our country. Many of us on the east coast (and in other areas) are wondering how...

This breaks down 5 habits of the most successful business leaders and provides tips to help leaders thrive in 2025.

This outlines why New Year's resolutions fail and how people can use mindset, motivation and micro-goals to improve their lives.

With 2025 just around the corner, strategies and budgets locked in, executives and employees alike are full of holiday cheer (and if...