This guide highlights key opportunities for driving maximum revenue and avoiding lost investment at Cannes Lion.

Every year, adtech tells brands how to market better. On stages and podcasts, in blogs and videos—adtech leaders can often be heard demanding more from brand marketers: “be more authentic,” “invest in brand,” “use quality data,” “you need AI!” And yet, when you look at the marketing for most adtech companies, the disconnect is impossible to miss. The industry calls itself innovative. The marketing doesn’t show it. Adtech is full of smart people solving genuinely hard probl

As the Cannes Lions International Festival of Creativity returns this June, the global ad industry once again descends on the Croisette - armed with SPF, high hopes, and a packed schedule of panels, parties, and beachside brainstorms. But beyond the rosé and beachfront mixers lies something deeper: a collective drive to futureproof the Adtech industry. For Adtech leaders, that means showing up with intention - and a point of view. From the role of AI in creative development t

Patrick Brown stands out in Business Process Outsourcing (BPO). Not just for what he built, but how he's built it. The founder and CEO of Unity Communications, Patrick brings an unexpected blend of grit, global vision, and grounded leadership. When Lauren Burke, CEO of Ljs Advisory, reconnected with her former client during a candid conversation, the result reflected leadership, trust, and the value of starting small in business and life. From ship decks to startups: The jo

In AdTech, speed and scale often take center stage. Brian Murphy is advocating for something just as urgent: climate accountability. A longtime AdTech executive and now founder of the Alpine Project, Brian has made it his mission to help companies in the advertising industry do more than just measure their emissions. His goal? Helping them leverage sustainability as a business advantage. When Lauren Burke, CEO of Ljs Advisory, sat down with Brian during Earth Month, a conver

When Lauren Burke, founder and CEO of Ljs Advisory, sat down with John Osborn for a conversation during Earth Month, the timing couldn't have been more perfect. As the U.S. Director of Ad Net Zero — a global initiative focused on reducing the carbon impact of advertising— John has a front-row seat to how this industry is grappling with climate change and, more importantly, how it's beginning to take action. A purpose-driven path John's story at Ad Net Zero didn’t begin with a

To round out our Female Founders series for Women’s History Month, our founder and CEO, Lauren Burke, sat down with Jacqueline Corbelli of Brightline, to talk about a multi-faceted career of leveraging transferable skills to help businesses — and communities — thrive. Jacqueline (known as Jacquie) is full of passion for what, or should we say, all, that she does. This genuine passion is palpable throughout our interview, and leaves us not only wanting to learn more, but want

As co-founder of Egg, a UK-based boutique creative studio, Saoirse Richardson is in good company. Saoirse is actually one of five co-founders — the only female — who started an agency with a distinctive business model. A cracking agency Launched in 2020, her co-founders Nick Abrahams, Laurie Jackson, James Sanderson, and Richard Watters, alongside Saoirse, design standout creative in their “collective”-style agency— doing it in a way that benefits them as well as their cli

This Women’s History Month, CEO of Ljs Advisory, Lauren Burke, sat down with Jackie Hermes, Founder and CEO of Accelity Marketing for a glimpse into her entrepreneurial journey. Jackie Hermes is an active voice in the marketing industry and regularly imparts her unique wisdom on the business community. No longer a rising star, Jackie has solidified her position as a 2x entrepreneur, brand builder, startup mentor and LinkedIn expert. Jackie was an early adopter of executive br

Next up in our Female Founders series in celebration of Women’s History Month are the co-founders of Evergreen and Oak, Lacy Talton and Brook Terran. These two women are niche Public Relations experts in the adtech and martech industries. As we uncovered in our conversation, there is a real need for these companies to tell a unique story to stand out in the space — what better way to do it than with press, and with who better to do it than these two remarkable women? Let’s d

Spotlight on: Tech Bae The second-up in our Women’s History Month Female Founders series is a group of female co-founders that has built a non-profit organization in the adtech industry, a first of its kind with an admirable mission. Ljs Advisory Founder and CEO, Lauren Burke, sat down with the founders of Tech Bae aka our “baes,” Brenda Salce-Garcia, Seema Patel, Christina Barlow-Villano, and Sarah Foss on the first business day of Women’s History Month. In our interview, t

Spotlighting a values-based leader who has found success by taking a customer-first approach and embracing her true nature Susan Grace, Co-founder and Head of Experience Partnerships at Givsly About Female Founders To celebrate Women’s History Month,in the month of March, The Marketing Spice by Ljs is spotlighting inspiring women in the adtech and marketing industries that have launched and scaled successful companies. Our “Female Founders” series sheds light on their unique

Imagine this scenario. You own a plot of land and want to build the house of your dreams on it. You are wondering how you will build this house. You aren’t an architect, engineer, trained home builder or skilled tradesman, but you know how to cut wood, paint walls, nail pictures, and install a light fixture. You figure it will be quicker and cheaper this way. So you decide to do it yourself, relying on friendly advice, Youtube videos, grit and gut instinct. You pour the fo

The devastation of the Los Angeles fires is weighing on our country. Many of us on the east coast (and in other areas) are wondering how we can help. Major companies have stepped up in a variety of ways, from Airbnb to Disney, offering housing, services and monetary donations. Paramount will donate $1 million to relief efforts, provide cash grants and temporary housing to those impacted, as well as emotional assistance. If you are a smaller company or individual who wants t

Over the course of my career, I have been lucky enough to have worked with many successful business leaders and entrepreneurs. The lessons I have learned from these experiences have always been helpful, but now, as a fractional CMO and a newbie business owner, I am able to apply these lessons and observations into my own business. Let me tell you, they have been an absolute game-changer. In the past year, I have also spent a great deal of time in what you might call the “self

It’s that time of year - people setting (and forgetting), New Year’s resolutions. The 2024 self-analyses have been conducted and we’ve determined what went well, what not so well and what we can improve on to achieve our 2025 goals (and live our “best” lives). Research says that about 30% of Americans make resolutions, but only 9% actually keep them for the entire year. 23% quit within the first week and 40% quit by the end of January. There is even a date called “Quitters Da

With 2025 just around the corner, strategies and budgets locked in, executives and employees alike are full of holiday cheer (and if you’re like me, cookies), and amped up for 2025. In just two weeks teams will be wiping off the glitter and going into full on execution mode. For Marketing teams, a new year in business means elevated expectations. Teams are expected to meet the high bar set in the previous year, and then some: more creativity, more innovation, more leads. Ma