This blog article challenges adtech marketers to market like they mean it- investing in the right resources, creating a strategic plan, and executing in an integrated manner to drive their goals. It doesn't have to be hard or expensive— the fractional marketing model makes it easy, cost effective and scalable.

An overview of what to expect at Cannes Lion 2025 including key industry trends as well as notable activations and tangible tips for advertising companies and marketers attending the conference.

Patrick Brown shares about his journey from Naval Officer to founder and CEO.

In AdTech, speed and scale often take center stage. Brian Murphy is advocating for something just as urgent: climate accountability. A longtime AdTech executive and now founder of the Alpine Project, Brian has made it his mission to help companies in the advertising industry do more than just measure their emissions. His goal? Helping them leverage sustainability as a business advantage.