Prodigy, a marketing spend management platform for enterprise brands, had reached a pivotal stage of growth. With new products in development and ambitious goals, the company needed marketing leadership to strengthen its brand, bring innovations to market, and build awareness.

With Lauren Burke as Prodigy's Fractional CMO since 2025, Ljs Advisory has helped transform marketing into a strategic growth engine. Beyond launching existing products, we identified an untapped market opportunity and developed the concept of Marketing Investment Intelligence, creating demand for a new category while leading the strategy and launch of Prodigy's AI product, Max.

Alongside product innovation, we elevated Prodigy's market presence through integrated brand campaigns and high-impact activations at industry events including POSSIBLE and SXSW, and will continue to drive growth as a strategic partner.

Technology founder and CEO of TV adtech company BrightLine, Jacqueline Corbelli, was releasing a book, Changemaker: A Modern Playbook and needed an experienced B2B marketing leader to own the launch. The opportunity extended far beyond book sales—it was a chance to strengthen her industry influence, expand visibility, and create new opportunities for growth for her businesses.

Ljs Advisory developed and executed an integrated executive branding strategy that aligned Jacqueline's personal platform with BrightLine's business objectives. The integrated strategy—which included social media, digital content, email marketing, media relations, podcasts, speaking engagements, and strategic campaigns—transformed the book launch into a sustained visibility engine.

The result was an elevated market presence, including dozens of speaking engagements, media interviews, bylined articles, top-tier podcast appearances, industry award wins, social media growth, and, most importantly, a stronger executive platform that continues to drive awareness and business opportunities for her companies.

When Becausal launched as a newly rebranded CPG data company, it faced the challenge every new brand encounters: building awareness, establishing credibility, and generating momentum in a competitive market. The business needed experienced B2B technology marketers who could translate a complex data solution into a compelling market story and execute an integrated growth strategy.

In partnership with PR agency Evergreen & Oak, Ljs Advisory provided both strategic leadership and hands-on execution. From thought leadership and media relations to content, sales enablement, and integrated campaigns, the fractional marketing team built the marketing foundation to support long-term growth.

Within the first year, Becausal achieved double-digit business growth while significantly increasing brand awareness, market visibility, and industry credibility.