Strategic & Essential Marketing Services

Because we can all benefit from some good Marketing.

Marketing is hard. We make it easy with our pre-built packages that give you exactly what you need to achieve

your goals.

You've got options.

With packages starting at $4,500/mo

Book a discovery call for a package customized for your unique goals.

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Fractional Marketing Leader & Team

A fractional CMO, VP or marketing director reviews your existing marketing activities, understands your business goals, and builds and executes a strategic marketing plan.

A fully embedded resource for up to 20 hours per week for 3+ months plus a support team if you need it.

Includes:

A business, market and competitive review
Marketing strategy build incl. resource plan, budget build, new channel launch, content & social plan, integrated campaign plan, KPI framework...and more
Quarterly business reviews
Team & vendor management
Identification and management of key projects, tools and systems

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Marketing Strategy Build

We deep-dive into your business and create a strategic marketing plan designed to meet your ambitious business goals.

A four-week process which includes:

A business, market and competitive review
Marketing strategy build incl. resource plan, budget build, new channel launch, content & social plan, integrated campaign plan, KPI framework...and more
Identification of key projects, tools and systems

Brand-Aid

Whether it's a complete brand overhaul or a light brand makeover, from strategic positioning to core messaging to tone of voice and visual identity, we tackle your largest branding challenges with a scope unique to your needs.

Includes:

A deep-dive into brand goals and scope recommendation
Creation of brand materials such as:
- Brand name, logo and tagline
- Brand pillars
- Messaging & copywriting
- Brand guidelines
- Website, brand materials and other visual updates

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Strategic Comms Planning

You have important messages— we are here to tell your audience in the most impactful way.

Whether it is a launch, an award, or a strategic brand message, we craft an omni-channel plan that drives results within your budget.

Includes:

An annual comms strategy or a one-off plan
Execution of the integrated plan leveraging your internal resources or the Ljs team

Content & Social Media

Content is king as it reigns across the land of your business, growing your brand's awareness and converting your audience into customers.

We craft an annual content and social media strategy that outlines key themes, channels, cadence, KPIs and executional roadmap to omni-channel content perfection.

Includes:

Creation of content and social media strategy
If desired, delivery of the strategy leveraging your internal resources or the Ljs team

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AI Advancer

We integrate AI into your marketing practices to save time and money, and get your teams producing their best work.

Includes:

Review of existing marketing activities, tools and processes
Strategic recommendation of AI-based tools and operational framework that integrates AI into your marketing processes
If desired, implementaiton of recommendation

Executive Branding

Whether you are looking to raise the bar of your executive communications, or raise the profile of your C-suite, we have the solutions you need to transform your team leaders into industry thought leaders.

Includes:

Omni-channel executive branding strategy incl. paid, owned and earned content opportunities
Media training incl. verbal, written, pre-recorded and live interview best practices
Practical assessments to determine media readiness
Execution of strategy incl. media relations and content creation

Events & PR

Your public persona is vital to your success and Events & PR are critical components of any marketing strategy. We can help you cut through the noise and stand out on stages of all sizes.

Whether it's sponsoring an event, running an owned event or building credibility with the press, we can cover it all.

Includes:

Comprehensive events strategy and/or end-to-end management of key events
PR support from press releases to pitching to influencer outreach

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The Right-Sized Model of the Future: The Fractional Marketing Team

This model gives start-ups the strategic leadership and executional power of a full marketing department—without the full-time cost. Led by an embedded fractional marketing leader, this model sharpens your positioning, strengthens your brand presence, and aligns content, PR, and campaigns into one cohesive growth engine. You get a clear plan, measurable KPIs, and a team accountable for results, with the flexibility to scale support as your needs change.

Learn more about the fractional team model on our blog

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Scorecard by Ljs

A mini-strategy that identifies your biggest marketing challenges and opportunities for growth.

The ideal entry point for small-mid size businesses looking to start their journeys with strategic marketing. We review and score your performance across each marketing channel, highlighting and prioritizing which channels to focus on to achieve your business goals.

Book a discovery call to get your bespoke scorecard

Like what you see?

Let's talk strategy.

Book a consult today.