Strategic & Essential Marketing Services
Because we can all benefit from some good Marketing.
Marketing is hard. We make it easy with our pre-built packages that give you exactly what you need to achieve
your goals.
You've got options.
With packages starting at $4,500/mo
Book a discovery call for a package customized for your unique goals.
Fractional Marketing Leader & Team
A fractional CMO, VP or marketing director reviews your existing marketing activities, understands your business goals, and builds and executes a strategic marketing plan.
A fully embedded resource for up to 20 hours per week for 3+ months plus a support team if you need it.
Includes:
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A business, market and competitive review
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Marketing strategy build incl. resource plan, budget build, new channel launch, content & social plan, integrated campaign plan, KPI framework...and more
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Quarterly business reviews
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Team & vendor management
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Identification and management of key projects, tools and systems
Marketing Strategy Build
We deep-dive into your business and create a strategic marketing plan designed to meet your ambitious business goals.
A four-week process which includes:
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A business, market and competitive review
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Marketing strategy build incl. resource plan, budget build, new channel launch, content & social plan, integrated campaign plan, KPI framework...and more
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Identification of key projects, tools and systems
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Brand-Aid
Whether it's a complete brand overhaul or a light brand makeover, from strategic positioning to core messaging to tone of voice and visual identity, we tackle your largest branding challenges with a scope unique to your needs.
Includes:
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A deep-dive into brand goals and scope recommendation
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Creation of brand materials such as:
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Brand name, logo and tagline
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Brand pillars
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Messaging & copywriting
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Brand guidelines
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Website, brand materials and other visual updates
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Strategic Comms Planning
You have important messages— we are here to tell your audience in the most impactful way.
Whether it is a launch, an award, or a strategic brand message, we craft an omni-channel plan that drives results within your budget.
Includes:
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An annual comms strategy or a one-off plan
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Execution of the integrated plan leveraging your internal resources or the Ljs team
Content & Social Media
Content is king as it reigns across the land of your business, growing your brand's awareness and converting your audience into customers.
We craft an annual content and social media strategy that outlines key themes, channels, cadence, KPIs and executional roadmap to omni-channel content perfection.
Includes:
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Creation of content and social media strategy
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If desired, delivery of the strategy leveraging your internal resources or the Ljs team
AI Advancer
We integrate AI into your marketing practices to save time and money, and get your teams producing their best work.
Includes:
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Review of existing marketing activities, tools and processes
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Strategic recommendation of AI-based tools and operational framework that integrates AI into your marketing processes
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If desired, implementaiton of recommendation
Executive Branding
Whether you are looking to raise the bar of your executive communications, or raise the profile of your C-suite, we have the solutions you need to transform your team leaders into industry thought leaders.
Includes:
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Omni-channel executive branding strategy incl. paid, owned and earned content opportunities
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Media training incl. verbal, written, pre-recorded and live interview best practices
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Practical assessments to determine media readiness
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Execution of strategy incl. media relations and content creation
Events & PR
Your public persona is vital to your success and Events & PR are critical components of any marketing strategy. We can help you cut through the noise and stand out on stages of all sizes.
Whether it's sponsoring an event, running an owned event or building credibility with the press, we can cover it all.
Includes:
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Comprehensive events strategy and/or end-to-end management of key events
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PR support from press releases to pitching to influencer outreach
The Right-Sized Model of the Future: The Fractional Marketing Team
This model gives start-ups the strategic leadership and executional power of a full marketing department—without the full-time cost. Led by an embedded fractional marketing leader, this model sharpens your positioning, strengthens your brand presence, and aligns content, PR, and campaigns into one cohesive growth engine. You get a clear plan, measurable KPIs, and a team accountable for results, with the flexibility to scale support as your needs change.
Scorecard by Ljs
A mini-strategy that identifies your biggest marketing challenges and opportunities for growth.
The ideal entry point for small-mid size businesses looking to start their journeys with strategic marketing. We review and score your performance across each marketing channel, highlighting and prioritizing which channels to focus on to achieve your business goals.
Like what you see?
Let's talk strategy.
Book a consult today.